Joanna Virello is a graduate of New York’s School of Visual Arts who landed in the world of Public Relations. She is a PR and marketing executive with over 15 years of experience in New York City. Joanna got her real start in Public Relations working for Richard Branson’s Virgin Atlantic Airlines and has also worked on product launches for James Dyson. She specializes in creating strategies and campaigns for travel, luxury, design, food and beverage and technology. She has worked with numerous media outlets and has created and branded large and well-attended events.
She is successful in assisting clients on navigating the convergence between traditional media and social media and provides creative support that is pivotal and outside-of-the-box thinking when launching new lifestyle products, technology and events. With senior level experience, Joanna is able to develop innovative marketing strategies to keep our clients one step ahead of the ever-changing consumer and industry landscape.